Kassel advertising agency wins international Emmy Award

22.1.2025

At the Sports Emmy Awards in New York, the documentary series "Football Must Go On" was nominated and honored with the Emmy Award.

Mike Mason and his team documented the journey of Ukrainian soccer club Shakhtar Donetsk during the 2022/2023 UEFA Champions League season, highlighting the emotional and psychological challenges the team faced, particularly the impact of war on the club and its players.

Due to the ongoing conflicts in Ukraine, Shakhtar was forced to relocate to Poland. The team played its matches in a stadium in Warsaw, which also served as accommodation for refugees. The camera team accompanied the club on its journey. From trips to Poland and Madrid to other key locations. This documented the club's extraordinary challenges, which the team was able to experience at first hand.

The series, released on Paramount+, won in the "Documentary Series" category and told the extraordinary story. Despite the war, the club continued to fight in the Champions League and symbolized the unwavering will of a country dealing with the challenges of war.

The series contains haunting images and moving stories that not only focus on sport, but also on the human destinies behind the headlines.

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