A city that dares to do something! Recruiting film goes viral!

We created a dynamic recruiting campaign for the city of Vellmar that aims to attract a wider range of talented applicants to the diverse job opportunities on offer. Our approach? Breaking with convention and presenting the city of Vellmar as a vibrant, attractive place to work.
And we were successful with this approach: over 200,000 views on Instagram & consistently positive feedback on the daring film.

Innovative, funny, appealing: the mayor film

At the heart of our campaign is an extraordinary film featuring our mayor, Manfred Ludewig. Here we take the so-called "boring" image of a city administration and completely turn it around. With a pinch of humor, unexpected twists and a direct approach, we dispel prejudices and show: Vellmar is anything but a monotonous place to work. This film is perfectly tailored for distribution on social media.

Diversity and passion: the daycare center film

The second star of our campaign highlights the versatility and passion that jobs in our daycare center entail. This is where the real heroes of everyday life have their say: our childcare workers. Through their eyes, we discover the joy, challenges and endless opportunities that a job in childcare offers. This video not only portrays the diversity of the profession, but also shows how each day contributes to positively impacting the lives of our youngest citizens.

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